ANALISIS STRATEGI PEMASARAN LAPTOP MEREK ACER PADA CV. HARINDO UTAMA BENGKAYANG

  • Naiyun Untung Utama Panca Bhakti University
  • Nar wa ti Panca Bhakti University

Abstract

This study aims to determine the marketing strategy of Acer brand on CV. Harindo Utama Bengkayang
The research method that the writer uses in this research is a qualitative approach, namely the problem solving approach based on the description which is not numerical. Qualitative approaches obtained include information about CV. Harindo Utama Bengkayang. The population in this writing is all consumers who buy Acer brand laptops on the CV. Harindo Utama Bengkayang. The sample was carried out by purposive random sampling and to get the number of samples that could describe the population, so in determining the study sample used Malhotra formula as many as 80 laptops Acer brand on CV. Harindo Utama Bengkayanggan.
Based on the results of the analysis, obtained an average indicator indicator of 3.00 entered in the range of scales 2.51 - 3.25 which is on the criteria of Height, the average indicator of the relationship of patients with hospital staff is 2.50 in the scale range 1 , 76 - 2.50 which is in the High criteria, the average technical competence of officers is 3.36 in the range of 3.26 - 4.00 which is in the Very High criteria, and the average Cost indicator is 3.23 included in the scale range of 2.51 - 3.25 which is in the Height criteria.

Published
2018-08-12