FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN E-MONEY DI KOTA PONTIANAK
With technological sophistication and in the digital age, transactions can be done using electronic money or e-money. Although the volume of transactions and the value of e-money transactions increased from year to year, the penetration and growth of e-money in Indonesia was still considered low. Several factors can be influenced by the use of e-money. This study aims to determine the influence of perceived usefulness factors, perceived ease of use, and perceived risk on the use of e-money in the city of Pontianak. The chosen research location is Pontianak city. This research is included in explanatory research with research variables consisting of independent variables namely perceived usefulness, perceived ease of use, and perceived risk and the dependent variable namely e-money usage. The sampling technique is accidental sampling method combined with the snowball sampling method. Collecting data through a questionnaire. Data analysis method uses Multiple Regression Analysis. The results showed that perceived usefulness, perceived ease of use, and perceived risk jointly affected the use of e-money. This shows that the three variables influence the use of e-money.
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